Found on Google. Named by ChatGPT.
Technical SEO for the search engine everybody knows, and generative engine optimisation for the assistants a growing share of buyers now ask instead. Two channels, both measured, both reported in sentences.
- Two channels
- search engines and answer engines
- Monthly
- reporting in plain sentences
- Your accounts
- everything stays in your name
Who this is for
You probably need this if…
01
You rank and nobody visits
Position four for a term that turns out to be purely informational. Traffic without intent is a vanity metric that comes with a hosting bill.
02
Your buyers have started asking an assistant
They describe the problem to ChatGPT and act on the three names it gives back. If you are not one of them, the ranking did not help you.
03
The last agency sent a dashboard
Forty widgets and no sentence anywhere explaining what changed, what it cost, or whether any of it was worth doing.
What this covers
The work, in detail.
7 capabilities
01
Technical SEO
Crawlability, indexation, site architecture, Core Web Vitals, and the redirect map that nobody wrote during the last rebuild.
02
Generative engine optimisation
Being retrievable and quotable by ChatGPT, Perplexity, Claude and AI Overviews, which is a genuinely different job from ranking.
03
Structured data
Schema.org markup that tells a machine what your pages actually are, which is how a page ends up cited rather than skipped over.
04
Local & multi-location
Google Business Profiles, location pages that are not near-duplicates of each other, and citation consistency across the directories that matter.
05
Content architecture
Topic clusters, internal linking, and pages that answer one question completely enough to be worth quoting from.
06
Analytics & attribution
GA4 and Search Console configured properly, with conversion tracking that matches the way you actually make money.
07
Reporting
What moved, what it cost, and what we are doing next month. In sentences, not as a screenshot of a dashboard.
How we approach it
Positions we actually hold.
Opinions cost something to have. These are the ones we would argue for on your project, including where they make the work slower.
01
Structured data is the price of entry
Answer engines retrieve from pages they can parse. Correct schema is the difference between being summarised and being passed over entirely.
02
Answer completely on the page
A page that fully answers one question gets quoted. A page that teases and then asks for an email gets skipped by humans and models alike.
03
Do not block the crawlers you want
A lot of default configurations quietly block GPTBot and PerplexityBot. For most businesses that amounts to switching off a sales channel by accident.
04
Report in sentences
You should be able to read the monthly update in four minutes and come away knowing what changed, what it cost and what happens next.
Technology
What we work with.
Defaults, not requirements. If you already run something else and have a team who knows it, we work in yours.
- Analytics
- GA4, Google Search Console, Bing Webmaster
- Markup & audit
- JSON-LD, Schema.org, Screaming Frog, PageSpeed Insights
- Platforms
- WordPress, WooCommerce, Next.js, Shopify
- Answer engines
- ChatGPT, Perplexity, Claude, AI Overviews
Where this shows up in delivery
- This site is built the way we build client sites: full JSON-LD coverage, answer-engine crawlers explicitly allowed, no page depending on JavaScript to be readable.
- We track answer-engine citations as a reported metric rather than only search rankings.
- Everything runs in your own analytics accounts, so the data stays yours whether or not you keep working with us.
Bought as part of
This practice is never sold on its own. It is quoted inside one of the engagements above, as part of a single number.
Questions
What people ask about search & growth.
- How long before we see movement?
- Technical fixes show up within weeks. Content and authority take three to six months. Anyone promising faster than that is describing a paid channel or guessing.
- What is GEO, and is it real?
- Generative engine optimisation means being retrievable and citable by AI assistants. It is real in the sense that buyers now ask them, and early in the sense that nobody has ten years of data, which we say out loud rather than pretending otherwise.
- Do you guarantee rankings?
- No, and neither can anybody else. What we commit to is reporting what moved and what it cost, honestly, every month.
- Who owns the accounts?
- You do. GA4, Search Console and Business Profile are all in your name with us added as a user, and that access ends when the engagement does.
Related reading
Written on this, by us.
Search & Marketing · 8 min read
How to Audit Your Own AI Search Visibility in an Afternoon
Before paying anyone for GEO, run the check yourself. Six questions to ask the assistants about your own market, and how to read what comes back.
Search & Marketing · 9 min read
GEO: Why Your Business Isn't in ChatGPT's Answers
When a customer asks an AI for a recommendation, something decides which businesses get named. It isn't an ad auction, and it isn't luck. Here's how Generative Engine Optimization actually works.
Search & Marketing · 7 min read
Structured Data Is How You Get Quoted by ChatGPT
Ranking rewards authority. Being cited by an assistant rewards being parseable and complete. They are different jobs, and most sites are only doing one of them.
Tell us what you’re trying to build.
Describe the problem in your own words. We’ll come back within one business day with a scope, a number and a date.
Phone
+1 (407) 796-2376Reply time
One business day, from an engineer
Based in
Orlando, Florida · serving the United States
What happens next
- A reply within one business day, from an engineer
- A thirty-minute call, with no qualifying call before it
- A written scope and a fixed number, if it fits